Today, the study of the effects that colors have on human experience and behavior is referred to as color psychology. Goethe argued that color is more than a physical phenomenon it’s an individualistic psychological and emotional experience. The polymath Johann Wolfgang von Goethe did his own studies on color beyond the purely scientific notions of Newton. Properties of lightĬolor theory doesn’t stop there. The reason why we can see light as different colors is that these wavelengths fall into the visible spectrum (our eyes are sensitive to and stimulated by light at these wavelengths).Įach distinct color is categorized into a range of wavelengths and is called a hue, or monochromatic light. However, scientifically speaking, color is light traveling at different wavelengths. We know today that Aristotle wasn’t too far off, as proven by Newton’s optical experiments with white light. In the ancient world, Aristotle also shared his theory of color: that all colors were rays of light sent from heaven in either white or black and connected to the four elements (wind, earth, water, fire). Newton is also the inventor of the color wheel that we so often use in art and design. Modern color theory was born when Sir Isaac Newton published his various experiments with optical prisms and his discovery that white light existed out of seven visible colors – the colors of the rainbow, or the ROYGBIV model. To understand how this works, let’s deep dive into some color theory. So, if you describe a picture or setting as having a monochromatic color scheme, you would be referring to it as having a single hue (or color) repeated in lighter tints, darker shades and/or grayer tones. “Monochromatic” is an adjective used to describe the use of a single color – monos in Greek meaning “single” or “one”, and khroma meaning “color”. Let’s first define what we mean by “monochromatic”. Creating an image in one particular hue can be used powerfully to bring a message across or to create a strong sense of order and uniformity. Using such a basic color scheme makes a bold statement in any design, photograph, interior, or other visual.Īdding a pop of color can bring about a host of emotions in a viewer or the user of an app. You can also opt to use only one color in a design, and this is called a monochromatic color scheme.Ī monochromatic color scheme is a one-color palette including darker shades or tones and a range of tints. You can also use similar colors together in what is called an analogous color scheme (green + blue-green + blue). This one color is often repeated in the products we buy, the food we eat, the clothes we wear, and how we decorate our rooms.Ĭolors can work together in a myriad of combinations – using primary colors together (red + blue + yellow), or juxtaposing complementary colors with each other (for instance, green + red). The point is that colors are meaningful and most of us have one color that really speaks to our soul. There are probably some colors you don't tolerate well, either? Maybe you find yellow too acidic, or blue too cold and melancholic. You might say, well, your fave color reminds you of your favorite place, or makes you feel warm/inspired/happy.
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